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Managing social media can feel overwhelming, especially for small and medium-sized businesses. Planning posts, responding to comments, and analyzing results take time. A monthly social media calendar can simplify this ...

In today’s digital world, SEO, or Search Engine Optimization, can make all the difference in helping small businesses stand out. When used well, SEO increases your business’s online visibility, driving ...

A Google Business Profile (formerly Google My Business) is a powerful, free tool for businesses. But it does need some attention to be as effective as it can be. Managing ...

If you’re a business looking to share access to your GoDaddy account with Simple Social or another trusted partner, delegate access is an easy way to do it. You don’t ...

Meta Business Manager is a powerful tool that allows you to manage all your business assets in one place, from ad accounts to Facebook and Instagram Pages. If you're working ...

In today’s fast-paced digital world, video content stands out as a dynamic tool for engaging and capturing audiences' attention. For small and medium-sized businesses (SMBs), leveraging professional video production can ...

Navigating the world of digital advertising can seem daunting for small and medium-sized businesses. However, Pay-Per-Click (PPC) advertising offers a unique opportunity to compete with larger competitors by targeting specific ...

When it comes to reputation management, online reviews can significantly influence a business's reputation. While positive reviews can boost your visibility and credibility, negative reviews might seem like a setback. ...

It’s no secret that social media can help your business to grow. But which social media platform is the best to use? The answer is: that it depends on your ...

Search Engine Optimization (SEO) is important for small and medium-sized businesses aiming to enhance their online presence. However, misconceptions about how SEO works can lead businesses down the wrong path. ...

In most cases, a digital presence is synonymous with brand visibility. Small and medium businesses face the perpetual challenge of standing out. Blogging, a practice as old as the internet ...

Digital marketing is constantly evolving. Despite the rise of social media and other digital marketing channels, email marketing continues to offer economical and effective advantages, making it an indispensable tool ...

In the competitive landscape of business, establishing a consistent brand identity is not just an option—it's a necessity. For small and medium-sized businesses seeking to stand out, build trust, and ...

In the world of digital marketing, small businesses have a golden opportunity to amplify their reach and build authentic connections on a budget. This can be done with user-generated content ...

In the constantly evolving landscape of digital marketing, finding innovative and cost-effective strategies to reach your target audience is important. One strategy gaining traction is the utilization of micro-influencers. In ...

Your reputation is an invaluable asset that can make or break your business. It's the perception people have of your company, and it plays a pivotal role in building trust, ...

In today's digital age, harnessing the power of social media is essential, especially for small business success. It can be a cost-effective way to connect with your audience, build brand ...

Building a strong and impactful brand is the cornerstone of your business's success in today's competitive marketplace. It is important to understand the importance of developing a comprehensive branding strategy ...

Video is a powerful medium for marketing. It is also a very effective medium. However, it takes the right video to see maximum success. A quick clip recording on your ...

Are you a small business owner who wants your social media presence can effectively reach and engage with your target audience? Social media can boost your business's visibility and income, ...

It seems like every week brings new social media platforms and changing digital trends. This has led some to question the relevancy and effectiveness of Facebook as a marketing platform. ...

With over a billion active users, Instagram is one of the most popular social media platforms in the world. This potentially powerful tool should be part of the social media ...

If you are like most business owners, you want your company to stand out in today’s crowded market. With so many voices clamoring for customers’ attention, it can be challenging ...

Social media has become an integral part of many modern business operations. Companies now use social media platforms such as Twitter, Facebook, LinkedIn, and Instagram to connect with their customers, ...

So far, 2023 has been an exciting year at Simple Social. One of the things we’re most excited about is the official opening of our new studio. This dedicated space ...

Everyone wants their business to be found by both new and existing customers. If your business has any sort of presence online, most people will find you is by using ...

More and more, the business community is finding out that video can be an extremely productive way to both market and build brand engagement and loyalty. Video can be used ...

The selection of color in website design may be more important than you think. Colors impact consumers, even when they don’t realize it. They can convey feelings and emotions. They ...

When you start talking about marketing, one term that comes up almost immediately is branding. While it may be frequently used, it is also a term that evokes as many ...

A business needs a lot of things to be successful, especially in the early stages. The logo for the business is one of those important things. When it comes to ...

As you have probably heard by now, Southwest Florida is bracing for a hurricane to pass through or near our area next week. We know that this can throw a ...

In the past, businesses relied on newspaper ads, billboards, the yellow pages and commercials to spread awareness of their business. More and more, the marketplace is online and social media ...

A common question today for small business owners is how to grow a social media presence with little to no experience. Luckily, you can create personal branded content in minutes ...

Business owners want their social media to be excellent, and they want to come up higher on Google search results. After all, the average American spends about 3 hours per ...