As you have probably heard by now, Southwest Florida is bracing for a hurricane to pass through or near our area next week. We know that this can throw a curveball in many different ways. Here are some things to think about regarding your business and hurricane preparedness.
Utilize social media
These days, social media is typically the first place that your customers will check for any news & updates. Keep clients informed about your upcoming business hours, considering the storm.
Additionally, make a social media post that lets your community know that you stand with them during this time. Perhaps sharing hurricane preparedness tips that they can use to protect themselves and their families.
Consider pausing existing campaigns
If you have any existing social media content or email campaigns planned for the upcoming week, it might be a good idea to hold off on publishing until after the storm passes, to avoid coming across as insensitive.
This is a great time to let your audience know that you value them by connecting in a more personal way. Your social media posts can be encouraging or inform them about community resources available to aid them. There is power in knowing we aren’t alone in the face of an event like this storm. Let your audience know that they aren’t alone.
Consider pausing digital advertising
If you are a local company, you may want to consider pausing your digital advertising campaigns so that you’re not spending your advertising dollars on days that the storm is hitting. This allows you to maximize your ad dollars.
Consider using your email marketing system to let your clients know of any products or services you have that will help them prepare for the storm.
A video can be a quick way to connect with your audience on a personal level. It doesn’t have to be highly produced or polished. Just be genuine and talk to your audience on a personal level. It can mean more than you think.
Update your Google Business Listing
If you will be closing or changing your business hours due to the hurricane, make sure to update your Google Business Listing so it is up to date and reflects these temporary changes.
If you have any other questions on how to approach the hurricane from a marketing perspective, let us know!