Adding or Removing Roles from Your Google Business Profile

A Google Business Profile (formerly Google My Business) is a powerful, free tool for businesses. But it does need some attention to be as effective as it can be. Managing your Google Business Profile (GBP) requires keeping your team up to date with the right permissions. Google allows business owners to assign two roles—owners and…

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Video Production: Unlock Business Potential

In today’s fast-paced digital world, video content stands out as a dynamic tool for engaging and capturing audiences’ attention. For small and medium-sized businesses (SMBs), leveraging professional video production can significantly enhance marketing strategies, providing a competitive edge that captures attention and converts into action. The Power of Video in Modern Marketing Video content is…

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PPC Advertising for Small Businesses

Navigating the world of digital advertising can seem daunting for small and medium-sized businesses. However, Pay-Per-Click (PPC) advertising offers a unique opportunity to compete with larger competitors by targeting specific customers who are actively searching for your products or services. This guide will simplify PPC advertising, outlining how to set up, manage, and optimize your…

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Hurricane Preparedness Tips for Businesses

As you have probably heard by now, Southwest Florida is bracing for a hurricane to pass through or near our area next week. We know that this can throw a curveball in many different ways. Here are some things to think about regarding your business and hurricane preparedness. Utilize social media These days, social media…

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How Does Social Media Management Affect My Business?

In the past, businesses relied on newspaper ads, billboards, the yellow pages and commercials to spread awareness of their business. More and more, the marketplace is online and social media is a key part of that. While most of us are on social media, the question for businesses becomes one of using professional social media…

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