{"id":1324,"date":"2022-10-13T10:18:28","date_gmt":"2022-10-13T14:18:28","guid":{"rendered":"https:\/\/simplesocial.com\/?p=1324"},"modified":"2022-10-13T10:18:30","modified_gmt":"2022-10-13T14:18:30","slug":"how-important-is-logo-design","status":"publish","type":"post","link":"https:\/\/simplesocial.com\/how-important-is-logo-design\/","title":{"rendered":"How Important is Logo design?"},"content":{"rendered":"\n<p>A business needs a lot of things to be successful, especially in the early stages. The logo for the business is one of those important things. When it comes to logo design, businesses are sometimes tempted to cut corners and make something themselves. That\u2019s fine if your business is graphic design, but if you are not in that field, then perhaps hiring out the creation of your logo is something to consider.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Is a Logo Necessary?<\/strong><\/h4>\n\n\n\n<p>In a vast majority of the cases, yes. As the old saying goes, \u201cyou never get a second chance to make a first impression\u201d. Your logo is an invitation to the potential customer. It is a map that points customers toward your company. As the attention span of our society gets shorter and shorter, the need to grab them quickly increases. Often when we hear the term logo, we think of shapes and images. Even if your company design will be word based, it is still a logo. There are considerations about the font, colors used and layout that need to be factored into the design.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Logo is Part of Your Brand<\/strong><\/h4>\n\n\n\n<p>Successful branding involves telling a story that will influence customers to buy your products or services. Your logo is the visual basis of your brand identity. Font, color, and even word choice are part of that narrative, but the logo is the front door to it all. Your logo will end up on business cards, letterhead, email signature blocks, sales decks or even signs. A logo that can\u2019t be scaled to different sizes or that doesn\u2019t align with the message you are trying to send is the wrong way to go.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>It is Memorable<\/strong><\/h4>\n\n\n\n<p>Some of the best-known brands are easily identified by their logo. The Nike swoosh, the 4 color square from Microsoft or the Golden Arches. You don\u2019t even have to hear the brand name; you know who they are when you see the logo. To be honest, some customers will forget your company name, but a memorable logo can help them remember your brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>It Helps Develop Brand Loyalty<\/strong><\/h4>\n\n\n\n<p>Quick, name 3 companies that have successfully changed their logo to something very different. Yes, there are a few that have done it, but many more have not done it successfully. Coca-Cola has tinkered with its logo over the years, but you will see a common font and visual elements since the early 1900s. (Except for that misstep in the mid-1980s that cost them dearly). Humans are creatures of habit and value consistency. As your brand grows, the logo becomes more familiar, and it helps communicate trust and foster loyalty. Creating the right logo design early can pay off down the road.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A Logo Can Communicate More Than Just Your Name<\/strong><\/h4>\n\n\n\n<p>One writer said<a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2018\/11\/30\/the-importance-of-having-the-right-logo\/?sh=1a377ccc1ccb\"> in Forbes<\/a> \u201cThe right logo says everything without saying a word.\u201d He goes on to say \u201c\u2026do not sacrifice commerce for the sake of art. Do not let a fancy design that does not reflect your message dictate how you act.\u201d. This is an important point to consider. The logo is more than just a billboard for your brand name. It is communicating. A careless choice of font or choice of color can communicate things that are in contradiction to your business. A wise choice can communicate professionalism, care and messages that support your business goals.<\/p>\n\n\n\n<p>Similarly, DIY logos can communicate the wrong message too. Clip art, stock icons and the wrong font can communicate a lack of professionalism or even that the company is willing to cut corners to save cost. Would that message help a home builder or plumber that is creating a brand? DIY is fine for your HOA newsletter, but do you want your business&#8217;s growth to depend on one?<\/p>\n\n\n\n<p>Creating a unique, professionally designed logo is not hard and may be less expensive than you think. Simple Social can<a href=\"https:\/\/simplesocial.com\/logo-design\/\"> help with your new logo design<\/a> or an<a href=\"https:\/\/simplesocial.com\/brand-consulting\/\"> entire branding strategy<\/a>. We\u2019d love to learn more about your business and your vision. Contact us and<a href=\"https:\/\/simplesocial.com\/free-consultation\/\"> set up a free consultation<\/a>. We\u2019re looking forward to hearing from you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business needs a lot of things to be successful, especially in the early stages. The logo for the business is one of those important things. When it comes to logo design, businesses are sometimes tempted to cut corners and make something themselves. That\u2019s fine if your business is graphic design, but if you are&hellip;<\/p>\n","protected":false},"author":6,"featured_media":1325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[21,24,26,17],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Important is Logo design? - Simple Social<\/title>\n<meta name=\"description\" content=\"Logo design is a key part of an overall branding strategy. The logo communicates things about your business and should support your goals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplesocial.com\/how-important-is-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important is Logo design? - Simple Social\" \/>\n<meta property=\"og:description\" content=\"Logo design is a key part of an overall branding strategy. The logo communicates things about your business and should support your goals\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplesocial.com\/how-important-is-logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Simple Social\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/simplesocial.com\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T14:18:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-13T14:18:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/simplesocial.com\/wp-content\/uploads\/2022\/10\/magnifying-glass-541625_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alan Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alan Hughes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/\"},\"author\":{\"name\":\"Alan Hughes\",\"@id\":\"https:\/\/simplesocial.com\/#\/schema\/person\/8e3b2d69d558cf52032908681c443536\"},\"headline\":\"How Important is Logo design?\",\"datePublished\":\"2022-10-13T14:18:28+00:00\",\"dateModified\":\"2022-10-13T14:18:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/simplesocial.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/simplesocial.com\/wp-content\/uploads\/2022\/10\/magnifying-glass-541625_1920.jpg\",\"keywords\":[\"Advertising\",\"Branding\",\"Logo\",\"Logo Design\"],\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/simplesocial.com\/how-important-is-logo-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/\",\"url\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/\",\"name\":\"How Important is Logo design? - Simple Social\",\"isPartOf\":{\"@id\":\"https:\/\/simplesocial.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/simplesocial.com\/how-important-is-logo-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/simplesocial.com\/wp-content\/uploads\/2022\/10\/magnifying-glass-541625_1920.jpg\",\"datePublished\":\"2022-10-13T14:18:28+00:00\",\"dateModified\":\"2022-10-13T14:18:30+00:00\",\"description\":\"Logo design is a key part of an overall branding strategy. 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