The Power of User-Generated Content in Your Marketing

In the world of digital marketing, small businesses have a golden opportunity to amplify their reach and build authentic connections on a budget. This can be done with user-generated content (UGC). Picture your customers becoming the heroes of your brand story, sharing their experiences, and spreading the word about your business. Let’s explore the role…

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Avoid These 5 Common Social Media Mistakes

In today’s digital age, harnessing the power of social media is essential, especially for small business success. It can be a cost-effective way to connect with your audience, build brand awareness, and drive sales. However, many small business owners make common mistakes that hinder their social media efforts. In this guide, we’ll explore five of…

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Is Facebook Dead for Digital Marketing?

It seems like every week brings new social media platforms and changing digital trends. This has led some to question the relevancy and effectiveness of Facebook as a marketing platform. However, contrary to popular belief, Facebook is far from dead. With its massive user base, advanced targeting capabilities, and a wide array of advertising options,…

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Make Instagram Part of Your Social Media Strategy

With over a billion active users, Instagram is one of the most popular social media platforms in the world. This potentially powerful tool should be part of the social media strategy for many businesses. If you are looking to reach new customers, here are some of the key ways that Instagram can help businesses grow…

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Orange Publishing

Orange is a faith-based non-profit organization headquartered in the Metro Atlanta area. Their primary focus is to partner with churches and parents in the areas of children and student ministries. Orange also provides training opportunities and hosts large, well-attended national conferences. Our initial work with Orange was to support the launch of a new book…

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Farmer Joe’s

Famer Joe’s is a locally owned and operated grocery store that was opening its first location. We were able to start working with them very early in the business process. The store had a logo they were happy with, but everything else was going to be a fresh start. It was important to Farmer Joe’s…

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Potter Homes

Potter Homes is a well-established home builder in Southwest Florida. They specialized in building luxury waterfront homes. They did have a single-page website but felt that it didn’t show the range of the services they could provide to customers. They were well known as builders but also wanted to showcase some of their custom home…

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Are You Ready for a Social Media Manager?

social media manager social media management

Social media has become an integral part of many modern business operations. Companies now use social media platforms such as Twitter, Facebook, LinkedIn, and Instagram to connect with their customers, build brand awareness, and promote their products and services. However, managing multiple social media accounts can be time-consuming and complex, particularly for businesses with limited…

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Hurricane Preparedness Tips for Businesses

As you have probably heard by now, Southwest Florida is bracing for a hurricane to pass through or near our area next week. We know that this can throw a curveball in many different ways. Here are some things to think about regarding your business and hurricane preparedness. Utilize social media These days, social media…

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