Sanibel-Captiva Chamber of Commerce

About SanCap Chamber

The Sanibel-Captiva Chamber of Commerce serves as the voice for businesses on Sanibel and Captiva Islands. The Chamber works to promote, protect, and advocate for local businesses. They play a key role in driving economic growth, increasing tourism, and improving the visitor experience. They provide essential resources to businesses, facilitate networking opportunities, and lead initiatives that strengthen the island community. Their work helps local businesses adapt and grow in a constantly changing economy.

Web HostingVideo Production & PhotographyDigital Ad managementSocial Media Management
Launch Project

The Challenge

When SanCap Chamber partnered with Simple Social in 2023, their immediate need was reliable website hosting. However, as they expanded their marketing efforts, they required a partner who could provide more than just hosting. They needed a full-service digital marketing solution to help them:

  • Enhance their brand with modernized visuals and messaging.
  • Improve visitor engagement through social media and digital outreach.
  • Boost local tourism with targeted advertising campaigns.
  • Create compelling content to showcase the unique nature of Sanibel and Captiva Islands.

Custom Solutions

Simple Social stepped in to provide a comprehensive suite of services tailored to the Chamber’s needs:

  • Brand Refresh: A refined brand identity that reflects the charm and appeal of the islands.
  • Graphic Design: High-quality print and digital materials for promotional efforts.
  • Photography: Capturing high-quality photographs of key events.
  • Video Production: Crafted promotional videos, and produced a year-in-review video.
  • Paid Advertising: Targeted Google and Meta campaigns to increase visibility.
  • Social Media Management: A consistent and engaging presence across multiple platforms.
  • Strategic Campaigns:
    • Summer of Fun: Encouraging local residents to visit the islands and their businesses.
    • 50th Anniversary Campaign: A year-long celebration highlighting the City’s history.
  • Analytics & Insights: Data-driven reporting to help the Chamber better understand website traffic, audience behavior, and campaign performance.

By the Numbers

  • 6 million+ ad impressions
  • 3 million+ people reached
  • Nearly 4,000 new social followers
  • 1.3 million website visits
  • 1 million+ referrals to member businesses

Simple Social’s work on the Summer of Fun campaign delivered measurable results for SanCap Chamber, including:

Ongoing Support

Beyond one-time projects, Simple Social continues to support SanCap Chamber with:

  • Website Hosting & Management: Ensuring a secure and reliable online presence.
  • Social Media Management: Creating and scheduling content, engaging with followers, and maintaining a strong digital presence.
  • Video Production: Regularly producing high-quality videos for events, promotions, and storytelling.
  • Digital Ad Management: Running and optimizing paid advertising campaigns to maximize reach and engagement.

The Results

With a refreshed brand, a stronger digital presence, and effective marketing campaigns, SanCap Chamber has enhanced its connection with both locals and visitors. Their ongoing partnership with Simple Social ensures they continue to evolve, grow, and serve their business community with impactful marketing and outreach strategies.