A Google Business Profile (formerly Google My Business) is a powerful, free tool for businesses. But it does need some attention to be as effective as it can be. Managing your Google Business Profile (GBP) requires keeping your team up to date with the right permissions. Google allows business owners to assign two roles—owners and managers—that help ensure the profile remains accurate and responsive to customer needs. Here’s how to add or remove these roles and why they are essential for your business.
Adding Owners and Managers
You can add owners and managers directly from your GBP dashboard. Here’s a step-by-step guide:
- Sign in to your Google Business Profile.
- Select your business and open the dashboard.
- Click the 3 dots on the right side.
- Choose Business Profile Settings
- Select People and Access, then click on Add
- Enter the email address of the person you want to add and choose their role from the options:
- Owner: Full control over all settings and actions.
- Manager: Can manage most settings but cannot remove the business profile or transfer ownership.
- Once the role is selected, click Invite. The person will receive an email invitation to manage the profile.
Removing Owners and Managers
To remove an owner or manager, follow these steps:
- Sign in to your Google Business Profile.
- Go to the Users section in your dashboard.
- Locate the person you want to remove from the list of users.
- Click Remove Person
- Confirm the removal when prompted.
Why Adjust Ownership and Management Roles?
Keeping your GBP managed by the right team members can improve your business’s efficiency and reputation. Here are a few reasons why businesses should update these roles regularly:
- Staying Up to Date: Businesses grow and change. Adding new managers allows you to distribute tasks, making profile management more efficient. For example, a new marketing manager might be responsible for updating offers or responding to reviews.
- Maintaining Security: Removing old employees or partners from your profile helps protect sensitive business information. Former team members may still have access to the profile if their roles are not updated, which could lead to errors or unauthorized changes.
- Delegating Responsibilities: Assigning different roles to various team members allows for specialization. While the owner may focus on strategy, managers can handle day-to-day updates, and site managers can manage location-specific information.
- Efficient Communication: A well-managed team allows for faster responses to customer inquiries, helping to boost your online reputation.
Final Thoughts
Updating the roles of owners and managers on your Google Business Profile is an easy process but one that plays a significant role in your business’s online presence. Keeping the right people in charge ensures your profile stays current, secure, and effective in reaching your customers. Whether you’re growing your team or making adjustments for security, managing access to your Google Business Profile helps your business run smoothly and efficiently.
If you’d like to discuss how you can get professional help managing your Google Business Profile, social media accounts, or other marketing efforts, schedule a free consultation with us.